In a stunning twist that’s sending shockwaves through the basketball world, Luka Dončić — the former Dallas Mavericks superstar and now Los Angeles Lakers guard — has reportedly turned down a $4.7 million endorsement deal, opting instead to make a statement that’s already being dubbed the “Green Letter.”
Sources close to the situation reveal that Dončić declined the lucrative offer from a yet-to-be-disclosed corporate sponsor. The deal was reportedly tied to a multi-year promotional campaign involving an energy drink brand with global reach. While most athletes would jump at the chance to bank millions off the court, Dončić appears to be charting his own path.
What truly grabbed attention, however, was the unusual way he communicated his rejection. Instead of a standard legal or PR notice, Dončić sent what insiders are calling a “green letter” — a handwritten note on recycled paper, sealed in eco-friendly packaging, and reportedly filled with personal convictions about sustainability, brand values, and the responsibility of public figures in shaping youth culture.
According to early leaks, Dončić’s letter emphasized environmental ethics, a rejection of unhealthy lifestyle marketing, and a commitment to supporting brands that align with positive social change. One passage from the letter, obtained anonymously, reportedly reads:
> “No amount of money is worth more than the message we send to the next generation. If it doesn’t reflect what I believe in — health, honesty, sustainability — then it’s not a partnership I can stand behind.
This development comes just months after Dončić’s dramatic trade from the Dallas Mavericks to the Los Angeles Lakers in February 2025, in a blockbuster deal that stunned fans and reshaped both franchises. Since arriving in L.A., Dončić has continued to dominate on the court and remain a fixture in NBA MVP conversations, even as his off-court image evolves into that of a socially conscious icon.
Social media erupted within hours of the news breaking, with #GreenLetter trending on platforms like X (formerly Twitter) and Instagram. Fans praised Dončić for taking a stand, while some critics questioned whether this was a publicity stunt or genuine conviction.
“This is unprecedented. Most athletes are adding brands to their portfolio — Luka is subtracting them to protect his values. That could set a new trend in athlete activism and brand accountability.”
While the full contents of the “green letter” have not yet been officially released, representatives for Dončić have hinted that he may publish an open letter or video statement in the coming days. There is also speculation that he may partner with eco-conscious or health-forward brands in the near future, especially following his high-profile wildfire relief efforts in California earlier this year.
Whatever comes next, it’s clear that Luka Dončić is redefining what it means to be a modern sports star — not just a player, but a powerful voice in global conversations.
Stay tuned for updates as more details emerge about Dončić’s decision
and the mysterious “green letter.”
